Sony And Lego Invest $2B Into Epic To Help Build The Metaverse
Sony and Lego invest $2B into Epic.
Metaverse is attracting money.
Sony has invested $1 billion dollars into Epic games.
A separate $1 billion investment into Epic was made by Lego parent company Kirkbi on the same day.
As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time, they said.
They said that we are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.
This is their second round of investment into Epic Games.
Their investment comes less than a week after the Lego Group announced a long-term partnership with Epic.
A proportion of our investments is focused on trends we believe will impact the future world that we and our children will live in, they said.
This investment will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse, they said.
This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive, they said.